This summer, Ovation Spain DMC presents, Alphabet for change, a social campaign to share the culture, language and customs of Spain while focusing on sustainability, diversity, and inclusion.

What is it?

Taking inspiration from Rosalia’s recent song “Abcdefg,” we have created our own alphabet series based on Spain. Every letter of the alphabet represents a different piece of Spain, its culture, and its people. On each letter you’ll find a corresponding image along with a QR code that leads to a video demonstrating the pronunciation of each individual word.

What is our goal?

Together, all 26 letters will make up a digital book aimed at teaching immigrants and refugees basic Spanish. We hope to send the free e-book to various local associations and schools who work with immigrants and refugees as an additional resource for local language and culture.

Why?

2022 has been marked by a humanitarian crisis that has increased forced migration across the globe. During this uncertain time we believe that small acts, like the integration into a new culture, and language can help displaced people feel more comfortable and less like strangers in their temporary homes.